Marketing Campaign
The Professional Pensions Show is part of a portfolio of events and publications, aimed at bringing together the key players in the pensions industry.
Throughout the year, the Professional Pensions Show will be promoted through a variety of mediums, both online and offline. If you would like to be added to our mailing list, please contact the show team.
The 2011 marketing campaign includes:
- Highly targeted direct mail – consistently the most effective form of exhibition marketing
- Advertising and inserts – key trade titles will carry advertising to generate awareness and inserts to deliver a mechanism for delegate registration while providing a high impact physical reminder of the show
- Emails and sponsored newswires – go to targeted lists with appropriately segmented messages
- Web promotion – key to the event campaign is promotion of the URL www.professionalpensionsshow.co.uk, accounting for 100% of exhibition registration
- Association partnerships also form an integral part of the marketing campaign
- Social Media – the Professional Pensions Show is heavily promoted to the UK Insurance Industry using tools such as Linkedin and Twitter.
New to Social Media? Find out more about our campaign.
